Create a critical review of an article which has made a significant Essay

Create a critical review of an article which has made a significant contribution to the field of business strategy - Essay Example During the contemporary period, it can be seen that organizations operate in a dynamic environment that is characterised by various changes such as the use of digital technology in communication. For instance, Bharadwaj et al (2013), states that â€Å"In a digitally intensive world, firms operate in business ecosystems that are intricately intertwined such that digital business strategy cannot be conceived independently of the business ecosystem, alliances, partnerships, and competitors.† This shows that digital technology has revolutionized the communication landscape and this has a bearing on the operations of any organization. This entails that organizations should also be revolutionary in their strategy formulation in order for them to keep pace with the changes that take place in the environments in which they operate. Since the business environment in which organizations operate is not static, it can be seen that strategy formulation should be an ongoing process. ... Strategy is not all about how it is implemented in business but about how well it is formulated. A poorly formulated strategy is likely to yield poor results as a result of the fact that it may be difficult to implement in the company. When formulating a strategy, different people in the organization should be involved in this process since they can also contribute revolutionary ideas. Strengths of the article The main strength of the article is that it highlights the significant of strategizing the company and it also tries to differentiate it from planning. These two concepts are often confused since they are not synonymous. A company that has strategies in place is in a better position to operate viably since it can revolutionize its operations to meet the changing demands of the environment in which the organizations operate. The other strength of the article is that it clearly states that strategy formulation should not be tied to the aspect of experience since this deprives org anizations the opportunity to revolutionize their operations. The other aspect is that organizations operate in dynamic environments that are constantly changing. This entails that the way we think should not be static as well but it should be revolutionary since it helps the people involved to generate new ideas that can revolutionise the operations of the organization. The other strength of the article is that it highlights the weaknesses that are often encountered in strategy formulation. For instance, the some people think that strategy formulation is a preserve of senior managers in the company alone. However, this misconception often leads to different